Marketing Professional
Recent Work
Since I started my marketing career back in 2020, I have had the pleasure of working with multiple clients in the fields of financial content marketing and benefits and risk management marketing.
Below is a snapshot of my most recent work.
Trauma Lawyers: January 2025 - Present
Goal: Trauma Lawyers is a boutique personal injury law firm in Chicago. Their goal was to grow their social media presence, their follower count and increase quality leads.
Result:
Successfully transformed the firm’s digital footprint by implementing a high-retention video strategy. This led to a significant increase in local engagement and the acquisition of two high-value personal injury cases directly attributed to social media outreach.
Gallagher
Workforce Trends Report - Best-in-Class Campaign
Goal: Gallagher’s Best-in-Class campaign empowers our sales team to land more meetings and close more opportunities by showcasing our Best-in-Class employers. The campaign comprises a multi-channel approach that drives strong engagement generated from reports, digital ads, social media, earned media and physical frames for winners of the award.
Result:
$1.4M in marketing influenced closed won opportunities.
In 2025, this campaign won an IMCA Showcase Award.
Centime: May ‘23 - December ‘23
Goal: To increase organic blog traffic, writing blogs on the topics of accounts payable automation and accounts receivable automation.
Results: As of December ‘23 - 40 blogs in 8 months, 400% increase in organic blog traffic.
The Roebling Report: October ‘23 - January ‘24
Goal: To write stories about hot topic real estate news, and help grow the clients real estate newsletter, published every other week and sent out via e-mail to thousands of subscribers.
Result: 12 newsletters written, 2 new clients due to strength of the newsletter.
Covenant Wealth Advisors: September ‘23 - December ‘23
Goal: To increase organic traffic for their blog, writing about retirement tips for people who are close to retirement or already retired.
Personal Finance Blog - December ‘23 - April ‘24
Contributor to a personal finance blog for Do Not Save Money. Target audience is young professionals who are looking to save more of their money and grow their net worth.
Hubly: April 2023 - December 2023
Goal: To write SEO blogs that helped financial advisors grow their business with marketing tips and information on the latest need-to-know technology trends.
New SEC Cybersecurity Rules: What they Mean and How to Prep
Everything Financial Advisors Need to Know About PII
Six-Step Financial Advisor Marketing Plan