Marketing Professional
Recent Work
Since I started my marketing career back in 2020, I have had the pleasure of working with multiple clients in the fields of financial content marketing, financial advisor marketing, and benefits and risk management marketing.
Below is a snapshot of my most recent work.
Gallagher
Goal: Promote thought leadership internally and externally to land more business and position Gallagher as a leader in the benefits and people strategy space.
2024 Workforce Trends Reports Creative Assets
Best-in-Class Campaign: Gallagher’s Best-in-Class campaign empowers our sales team to land more meetings and close more opportunities. The campaign comprises a multi-channel approach that drives strong engagement generated from reports, digital ads, social media, earned media and physical frames for winners of the award.
Organizational Wellbeing Landing page, Report Cover and Trends Infographic
Centime: May ‘23 - December ‘23
Goal: To increase organic blog traffic for their blog on their website, writing blogs on the topics of accounts payable automation and accounts receivable automation.
Results: As of December ‘23 - 40 blogs in 8 months, 400% increase in organic blog traffic.
The Roebling Report: October ‘23 - Present
Goal: To write stories about hot topic real estate news, and help grow the clients real estate newsletter on their website, published every other week and sent out via e-mail to thousands of subscribers.
Result: 12 newsletters written, 2 new clients due to strength of the newsletter.
Covenant Wealth Advisors: September ‘23 - Present
Goal: To increase organic traffic for their blog, writing about retirement tips for people who are close to retirement or already retired.
Personal Finance Blog - December ‘23 - Present
Contributor to a personal finance blog for Do Not Save Money. Target audience is young professionals who are looking to save their money and grow it.
Hubly: April 2023 - December 2023
Goal: To write SEO blogs that helped financial advisors grow their business with marketing tips and information on the latest need-to-know technology trends.
New SEC Cybersecurity Rules: What they Mean and How to Prep
Everything Financial Advisors Need to Know About PII
Six-Step Financial Advisor Marketing Plan